For all those financial institutions
who subscribe to BankingTech and FinTech Futures publications, the publication
just published their top 10 list for all of 2017 and when it comes to opinion
submissions, one opinion piece featuring OmniPayments LLC including quotes by
OmniPayments CEO, Yash Kapadia, made the list – finishing in fourth place
overall.
If you missed the publication of the
list you can check it out in full by visiting:
As for the opinion paper that gained
4th place, you can check it out by visiting:
I
took this up with OmniPayments’ CEO, Yash Kapadia. “Whether we are working with
bankers in developed or emerging markets, the response is always the same,”
Yash says. “We want to take real people out of the equation, for cost purposes,
and yet we want our self-service machines to become more like people.”
Now
Yash is one of those executives whose track record over the past couple of
decades suggests he knows what he is doing and so with his product, he leaves
the actual customer interaction up to the banks. “We provide inexpensive ways
to improve the customer experience but ultimately, it is banking management
that has to determine exactly where all the fuzzy lines lay – push too hard
towards the ultimate customer experience and you will blow out your costs; lean
back from providing an enjoyable experience and your customers will go
elsewhere.”
While these lists are
important to those who provide the above publications with content, what is
much more important is that the editorial review committee didn’t change any of
the content and in doing so, gave OmniPayments wide publicity within a publication
that is widely read by financial institutions worldwide. Should you want to
find out more about OmniPayments, then visit their web site at www.omnipayments.com or contact sales@omnipayments.com
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